Our Difference
Marketing consultants who listen:
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VALUE PROPOSITION
VALUE PROPOSITION
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BROAD RANGE OF FULL-FUNNEL SERVICES
including digital advertising, lead generation, audience acquisition and embedded sales.
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FOCUS ON LEAD GENERATION and digital advertising, unable to execute audience acquisition or embedded sales programs successfully.
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FLEXIBLE DELIVERY AND PRICING MODEL
facilitates strategic thinking about client
problems, and the curation of bespoke
programs to address those problems.
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INFLEXIBLE DELIVERY MODEL requires
salespeople to sell standardised products off a
rate card, regardless of whether that specific
service alleviates client challenge or not.
A precision operation
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VALUE PROPOSITION
VALUE PROPOSITION
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END-TO-END OWNERSHIP OF PROCESSES
via one fully integrated and scalable
delivery platform.
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OUTSOURCE LEAD GENERATION to partners,
losing control of quality in the process,
potentially resulting in damage to client brand.
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ADVANCED DATA CAPABILITIES to handle
virtually any target account list / exclusion
list in any live market.
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PRICING MODELS TO HEAVILY DISCOURAGE the
use of target account lists and exclusion lists. Exclusion lists often applied inconsistently by
delivery partners resulting in unhappy clients.
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EMPLOY TOP LOCAL AGENTS IN DELIVERY
MARKETS and drive performance through
investment in systems, scripting, coaching and data.
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DRIVE MARGIN THROUGH OFFSHORING or outsourcing telemarketing to low-cost delivery
hubs which service multiple markets.
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Automated processes to remain compliant with client and market-specific do not call registers,
opt-out lists etc
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Partial adherence to client privacy
requests due to lack of control over
delivery partners
Results you can count on:
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VALUE PROPOSITION
VALUE PROPOSITION
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EVERY LEAD VERIFIED BY REFERENCE to call transcriptions and publicly available data sources
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SPOT CHECK LEADS delivered internally
and by delivery partners.
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LEADS DELIVERED with direct / mobile contact numbers
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LEADS DELIVERED WITH FRONT OFFICE /
helpline numbers
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DELIVER LEADS THAT CONVERT TO BUSINESS. Encourage measurement of Direct it and
its competitors against ROI metrics
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ENCOURAGE MARKETERS TO HAVE REGARDS TO KPIs that suit their own purposes (number of accounts “engaged”, number of leads delivered from account etc), not growth of the client’s business